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Distinguishing ourselves from competing brands, simplifying and enriching user experience: for GROUPE ATLANTIC, design goes well beyond the aesthetic dimension and asserts itself as a decisive factor in winning the support of all our customers.

“Design must enrich our customers’ experience. We’re making life easier for users, increasing the perceived and functional quality of our solutions, but also making attractive products with a strong stylistic identity.”

Emmanuel Terrien Design Manager

 

Design Thinking in service of design

 

On the basis of a “design thinking” approach, we have launched an innovative concept for musical towel dryers. Equipped with a high-definition audio system (Système Cabasse®), this solution enhances user comfort by combining heating and music. As part of a connected system, this towel dryer is also able to automatically adjust its temperature depending on the occupancy of the bathroom.

The Group's products rewarded for their design:

  • Thermor’s EQUATEUR 4 radiator won the RedDot 2020 of Design and the JANUS DE L’INDSUTRIE in 2020
  • Atlantic’s SERENIS Premium towel dryer was awarded “Product of the Year” by MAISON & TRAVAUX magazine in 2019.
  • Thermor’s SYMPHONIC towel dryer won the Observeur du Design award in 2018.
  • Atlantic’s SENSIUM radiator won the JANUS DE l’INDUSTRIE in 2016

 

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